Daytime TV Upset
The popular television soap opera As the World Turns (ATWT) is officially off the air. Last December, CBS network announced it would not be returning for another season. The show aired until last month when it’s time slot was replaced by The Price Is Right.
Many of us grew up watching As the World Turns with our Mothers and Grandmothers. The show kept viewers entertained for nearly 54 years. Making it’s first television appearance in April of 1956. Creator Irna Phillips created As the Worlds Turns as the sister show of Guiding Light.
We will miss the storyline of the Hughes family consisting of the lives of professional doctors and lawyers psychological plots. As the World Turns is a fan favorite of CBS network. Many viewers have spoken out on soap.com sharing their opinions, memories, and stories about ATWT.
As the World Turn, is the second- longest running soap opera on a network, surpassed only by Guiding Light. CBS networks plan to permanently replace ATWT on October 18th, 2010, with a day time show called The Talk. The Talk television show will resemble ABC’s The View.
According to CBS Interactive Inc. the highest rated shows include, Never Too Young, General Hospital, and All My Children. The cancellation of popular shows as ATWT and Guiding Light appears as a rating slow for television? Where is daytime television headed for the years ahead? With lower ratings for day time soap opera’s what will entice advertiser’s and possible sponsors to the networks?
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